WhatsApp campaigns that get replies, not blocks
· Inboxi Team
Template approval, segmenting by behaviour, timing, and the two-message rule that keeps your quality rating green.
A WhatsApp campaign lands in the same place as messages from family and friends. That is why it works, and also why a bad one gets reported fast.
Send to people who asked to hear from you
WhatsApp requires agreement, and it is also just good business. Your best list is customers who bought and agreed at checkout. A bought list brings reports, and reports can limit your number.
Send to fewer people, about one thing
Instead of messaging everyone about a sale, message people who bought perfume about the new perfume. Fewer sends with a clear reason usually bring more replies and fewer blocks. It also costs less, since Meta charges for each delivered marketing message.
Write it like a person
Say who you are in the first line. Make one offer. Ask something easy to answer, like "want me to send you the sizes?". A question brings replies, and a reply opens a 24 hour window where you can talk freely.
Plan for the replies
The campaign is the easy part. If 200 people reply in an hour, who answers? Have an agent ready for the common questions and your team for the rest, or the campaign will disappoint the people who responded.
Start small and watch
Send to a small group first. Look at replies and blocks before you send to the rest. Honour every STOP straight away. Your number's quality rating affects how many people you can reach, so a careful month pays off later.